Created a lucky charm-inspired collection of keyrings, planters, phone cases, and rugs. Each item was designed with symbolic elements of luck. Led full design from character and graphics to packaging, and directed playful visual content to communicate the eco-friendly message.
After joining Plastic Ark in 2023, I reorganized brand assets and established a consistent identity.
From the logo system and typography to packaging and product detail pages, I unified the overall tone and mood across all touchpoints.
Designed a hydroponic pot and packaging for LG tiiun. Inspired by water flow and plant growth, the organic form was created to function as a refined object even in compact spaces. Led overall direction including design and promotional content.
Designed digital magazine content reflecting each campaign’s theme and brand identity across fashion, beauty, and lifestyle categories. Visual direction was developed based on brand analysis and applied through colors, typography, and layout.
Visualized the 2024 SS season concept Spring Reverie, themed around the quiet shift between winter and spring. Designed a pot and gift package using soft pastel colors and blurred textures to evoke the awakening of early spring.
Planned the 2024 FW NwNwNw collection themed around new patterns, colors, and POLYPOP. Led design direction from color and pattern development to styling and lookbook, showcasing a bold yet experimental color identity using recycled textures.
Plastic Ark crushed off-grade or defective products and reprocessed them into plastic sheets, which were then provided to artist Yeon Nuri for use in sculptural speaker works. As a trial project for future collaboration, it explored the potential use of circular materials through art.
This project was a collaboration between Laneige and Plastic Ark, inspired by the visual connection between the Swirl pattern of the Lip Sleeping Mask and Plastic Ark’s brand identity. Plastic Ark was in charge of the main Swirl Zone, creating concept plates and floor design elements using recycled plastic materials to visually interpret the product in a spatial format.
This project repurposed used plastic water guns collected from the WATERBOMB festival by crushing and processing them into new materials to create stylish merchandise items such as keyrings and military style chains.
Plastic Ark led the entire process, from material development to product and packaging design, expressing WATERBOMB’s message of sustainability through creative and upcycled goods.
Directed a fall-themed shoot featuring DIRTY POT, POLYPOP, and FATBOWL. Matched calm, warm tones and props to express the season while highlighting the unique character of each product.